Views:0 Author:Site Editor Publish Time: 2021-07-18 Origin:Site
In recent years, the demand for outdoor advertising has continued to rise, and the technology of outdoor LED large screens has continued to mature.
Outdoor LED large screens have become the mainstream of today's media & advertising. High-quality advertising Image, rich colors, and full-feeling dynamic advertising images and videos. At present, the "pattern" of outdoor LED displays has changed. Many businesses have developed a new visual experience, combined with naked-eye 3D display technology, to give people an extremely realistic and highly immersive visual sensory experience.
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In short, the combination of “special LED screen design + creative video material” achieves a naked-eye 3D display effect.
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Outdoor Naked eye 3D LED advertising has fully demonstrated its diverse display charm, so that high-end luxury goods, fast-moving consumer goods, technology products, and other industries have more strong advertising needs and forms.
Adhaiwell supply outdoor naked-eye 3D LED screen display with a high refresh rate, high grayscale and high contrast can not only express the details of the dark and bright parts clearly and vividly but also can easily display realistic 3D content. The realistic effect makes the audience feel the immersive experience effect.
It is understood that the wave tank in Seoul, South Korea, simulates the turbulent 3D LED scene of sea waves, and gives people an immersive feeling through sound effects, light and shadow blending and other forms. It can be seen that the visual sensory experience is gradually becoming a "hard standard" in the development of the latest LED displays.
Compared with the traditional large LED screen, the traditional outdoor display large screenplays an advertisement, making it an important “landscape” and “landmark” of internet celebrity in the city and then adding vitality to the city and the influence of the commercial street. This is the visual art era and the development direction of the big 3D LED screen.
It is understood that on October 2, 2020, "Chengdu Taikoo Li Spaceship" was listed on Weibo China's top 5 real-time search list, with 320 million views and 56,000 discussions. In addition, on the Douyin platform, "Chengdu Taikoo Li Spaceship" is also very popular, with a single video likes 200,000+ and tens of millions of views. Through this case, the emerging naked-eye 3D LED screen technology is even more illustrative, and sometimes creativity and content are more important. People's pursuit of vision must be creative and novel, cleverly displayed, and interesting in content, rather than a single boring 2D plane display.
Therefore, when the 3D LED screen display is applied, it is necessary to combine technology and creativity, and at the same time, pay attention to the development of the scene. Only in this way can the visual sensory experience of the 3D LED display be more colorful.
Outdoor large 3D LED screens are mainly concentrated in the urban core CBD business district, traffic arterial roads with dense traffic, high-end residential walls, etc., providing advertisers with rich and accurate placement options. 3D LED large-screen advertisements are concentrated in areas with high and vigorous urban consumer demand and have huge space value. The LED large-screen advertising in the core business district has three characteristics: the cost per 1,000 people per day is as low as $20, the traffic volume is as high as 850,000 per day, and the stay in front of the screen is about 7 minutes per person.
3D LED large-screen advertisements are concentrated in locations with high consumer demand and economic activity, and closely follow the consumer’s life and work scenes, allowing the target group to lock the brand name at a glance, ensuring the advertising’s effectiveness Accurately reach and improve marketing value. According to related data research, most of the people locked in the outdoor LED screen are people with stable jobs. Among them, 74% of middle and high-level managers, white-collar workers account for more than 60%, and relatively strong spending power, especially focusing on technology products and financial management. , Automobiles, tourism, apparel, real estate, and other products.
A very significant feature of outdoor 3D LED large-screen media is that it attracts the attention of target audiences within an effective period of time. Both advertisers and media operators are more inclined to broadcast powerful big brands and various industries on outdoor 3D LED large-screen media. Leading brand advertising, because this kind of media has a greater influence on brand and product impression enhancement, and it has a long time to deepen the impression of audiences, so audience behavior is affected by advertising. It will be important for consumers to purchase in order to generate subsequent behavioral intentions.
Foreseeable from the data, in the eyes of the audience, 3D LED display ads to have more shocking, strong stereoscopic impact, high quality, high-end fashion, huge area, and eye-catching advantages than canvas ads and light box ads. The brand and product advertisements put on it have a "high-end" impressive value, which improves the audience's acceptance of the brand.
The large outdoor 3D LED screen has a large LED screen area, clear picture quality, brilliant colors, and can bring strong visual impact. It is easy to attract the attention of the audience. This is conducive to the effective transmission and understanding of the information of the 3D LED large-screen media, and the audience coverage is wide. The characteristics of the system can achieve a very high rate of attainment.
Most of the outdoor large 3D LED screens are set up in the city’s core business districts and other places with a large flow of people. With the development of society and the improvement of people’s living standards, these prosperous business districts and functional places have become the mainstream of the urban population. The main event venue, so outdoor 3D LED large screen media has the characteristics of scarcity, core, etc., this media form has great marketing value and quality.
With the widespread application of 5G and 8K technologies, the future of naked-eye 3D high-definition LED displays is even more immeasurable. The upgrade of outdoor LED displays is also imperative to make outdoor 3D LED large screens more intelligent. ADHAIWELL has rich case experience for LED large screens, helping various fields and industries to provide high-quality commercial display solutions experts.
2021 Market Report: Outdoor LED Large Screen Advertising Display may tend to be naked-eye 3D high-definition LED screen displays.
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