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Why Naked eye 3D LED is Traffic Password for Future Brand Marketing?

Views: 0     Author: Site Editor     Publish Time: 2022-07-20      Origin: Site

Why does Nike say that naked-eye 3D is the traffic password for future brand marketing?


nike naked eye 3D video


#Naked-eye 3D # is not a new word in 2022. From the popular Korean wave advertisement last year to the recent NIKE AIR MAX DAY marketing campaign advertisement.  Naked eye 3D video can always go viral on the Internet.


Glasses-free or Naked-eye 3D Animation video has swept the global Advertising & Brand marketing field.

ADHAIWELL has been leading the foreword of naked eye 3D technology in China.

Naked eye 3D is one of our flagship products in China supplier and manufacturer.


This is the latest 3D LED Screen. Compared with the traditional LED screen, more differences come from the realistic 3D animation visual experience. The customized 3D animation video perfectly integrates the LED display into your building.


The Naked Eye 3D LED display allows people to watch the large 3D LED screen without wearing glasses.


What is Naked eye 3D LED Screen?

Naked eye 3D LED Screen is a LED display that allows the LED display of 3D effects animation that can be seen with the naked eye without professional glasses. This LED screen offers extremely realistic 3D effects animation, can perfectly display the 3D content video, and attract the eyes of passersby or audiences.


How does the Naked eye 3D Screen work?

Naked eye 3D LED Screen is actually a combination of 3D digital LED Display technology and L shape LED Screen or Traditional Flat LED screen to produce 3D images and animation.


Why is Naked eye 3D so popular?

The shocking effect of 3D LED advertising display technology and the immersive viewing experience make people talk about it. 3D stereoscopic visual effects give people an unprecedented "real" visual experience. 3D LED Display has become the next focus of display devices. Naked-eye 3D is the traffic password for future brand marketing.


What are Naked eye 3D Display Techniques?

The naked-eye 3D visual effect is more of a pseudo-three-dimensional effect formed by optical illusion, while the naked-eye 3D is an imaging technology. Glasses-free 3D technology, the current mainstream mainly includes light barrier technology, lenticular lens technology, integrated imaging technology, etc.

Glasses-free 3D LED video design is to use people's visual residual differences to create a 3D space or scene. That is, through glasses or other equipment, the content for the left and right eyes of the viewer is separated, so that the two glasses can obtain the images of the left and right eyes respectively, and finally the feeling of 3D images is presented in the mind.


Adhaiwell discusses with you all today:


  • How long will the trend of "naked eye 3D LED " last?

  • How will it affect the development of the design industry?

  • How to design naked eye 3D animation video?



01

Nike's latest 3D video ad exploding on social media and the internet

Naked eye 3D is a new trend in brand marketing in 2022?


To celebrate the 2022 AIR MAX DAY, NIKE launched an eye-catching naked-eye 3D advertisement animation video in Tokyo. Nike Tokyo is responsible for the overall planning and overall visual design.


In this 30 seconds Naked-eye 3D video advertisement, the huge version of Air Max seems to break through the LED screen and jump out. The visual effect is eye-catching, and there is no cold scene, attracting the attention of many audiences and potential consumers.




Naked eye 3D is also known as "3D OOH" or #Dooh. As a new attempt in brand marketing, it has recently had a high appearance rate and heated discussions. Many people think it is a good trend in the new technology application market, while others think it is just a flash in the pan.


But there is no doubt that naked-eye 3D has been used in different advertising and marketing fields, and almost all of them have exploded.


For example, to build momentum for Brand.


Many Advertisers favorite Naked eye 3D video ads.

Pudding Dog Appears in Shinjuku

Super cute attracts countless fans to watch the Pudding Dog naked eye 3D video


Pudding dog naked eye 3D video


A Naked eye 3D Cat living on the east exit outdoor 3D LED screen of Shinjuku, Tokyo.

A Naked eye 3D Cat standing on the Nissan Car

Naked eye 3D Cat video


naked eye 3D Nissan Car with Cat



Also, brand advertising for luxury brands favorites the naked eye 3D

New Naked eye 3D advertising video from Bottega Veneta

Gen Z Green 'Cassette' Marketing Campaign

Bottega Veneta Naked eye 3D advertising video


Virtual idols have also become design elements for naked-eye 3D videos.

Japan's super-hot naked eye 3D virtual model #IMMA

New Brand endorsement

Attract bloggers to focus on the naked eye 3D video advertising.


IMMA naked eye 3D virtual model



The naked eye 3D explosion is not without reason

Using the Principles of Optical Illusions

Create an immersive experience in 3D Space


It can be seen that the brand advertiser hopes to shock the facial features of pedestrians through huge, three-dimensional, and almost real virtual 3D LED screens, and generate instant emotional connections so that people will spontaneously pay attention to the brand and spread the word.

But in fact, the naked eye 3D technology is not easy to implement at all, and the requirements for hardware equipment and advertising designers will be higher.

Even if there are so many restrictions on the naked eye 3D LED screen and video, why is it still widely loved by the brand side, and what kind of charm does this have?

Because in today's world, traffic is getting more and more expensive. Whoever controls the traffic will gain the market.



02


NIKE Design Director:

Naked-eye 3D brings huge commercial value

Virtual IP goes real



"We have been exploring new forms of communication between new technologies and consumers and found that the naked eye 3D LED often brings us unexpected creativity. Since last year, we have seen the influence of glasses-free 3D in different regions." Julie, Creative Director of NIKE Tokyo Igarashi said.


The NIKE naked eye 3D advertisement took 2 months to create. The designers, Creative Coder, and brand marketers cooperated across borders, and finally received nearly 10 million views around the world, which also attracted a lot of attention to 2022 AIR MAX DAY.


making tidbits nike naked eye 3D video


However, as a marketing activity, it is not only based on creativity.

So, from the commercial level, what does the brand advertiser think?


Alex Wilson, creative director of global brand experience consultancy Amplify, said: "The naked eye 3D animation video is a huge opportunity for advertising, whether it's for virtual IP or branded products, which will allow them to break down the fourth wall and combine the content in ways that have never been possible before, outdoor advertising, and user experience, making IP more real, can easily cause social media virality.”


When a product or brand to be promoted is infinitely enlarged and can get the attention of a large number of target audiences at the same time, the naked eye 3D LED screen is a superior promotion strategy no matter how you look at it.


Netflix ad for The Witcher Season 2 Naked EYE 3D LED


Netflix ad for The Witcher Season 2 Naked EYE 3D LED


Xiaomi Mobile Naked eye 3D Animation Video Announce


Xiaomi Mobile Naked eye 3D Animation Video Announce


Pepsi-Cola Brand Product Promotion Naked eye 3D Video


Pepsi-Cola Brand Product Promotion Naked eye 3D Video


Every trend that is quietly rising will affect designers in the near future, which also means that we need to be prepared and catch it. Otherwise, you risk being eliminated by technology.



03


To improve the competitiveness of the industry

Start by improving your understanding of the dynamic Naked eye 3D video design



Dynamic Naked-eye 3D animation video is one of the future commercial application directions.


With 3D LED billboards, LED screens, LCD TVs, and other media at your fingertips changing day by day, it has become a challenge for designers to convey brand stories to consumers in a short period of time, and dynamic naked-eye 3D video design is one of the solutions.


Iguchi Haotai, a dynamic designer for the Tokyo Olympics, said in an interview: "With the change of media, dynamic design can express meanings that static information cannot express, making information flow and have the function of conveying."


It can be seen that no matter what company it is, understanding and mastering dynamics are necessary abilities for future designers.


naked-eye-3d-led-display-structure


Naked eye 3D LED Screen  is a LED display that allows the LED display of 3D effects animation that can be seen with the naked eye without professional glasses. This LED screen offers extremely realistic 3D effects animation, can perfectly display the 3D content video, and attract the eyes of passersby or audiences.


Who can make Naked eye 3D LED Billboard in China supplier

Outdoor Naked Eye 3D LED Display Billboard for Advertisement for Shops & shopping malls to promote your produce and brand quickly. Adhaiwell is the unique expert of a manufactory of outdoor naked eye 3D LED screens who can supply one-stop 3D video media & advertising solutions and services in China. Adhaiwell supplies High-quality hardware for 3d LED screen cabinets, guide for 3D LED steel structure installation, and design 3D video slip.


Adhaiwell supplies the outdoor naked-eye 3D LED screen display with a high refresh rate, high grayscale, and high contrast that can not only express the details of the dark and bright parts clearly and vividly but also can easily display realistic 3D content. The realistic effect makes the audience feel the immersive experience effect.


Adhaiwell is the unique expertise of a manufacturer of outdoor naked eye 3D LED screens that can supply one-stop 3D video media & advertising solutions and services in China.


Adhaiwell supplies High-quality hardware for 3d LED screen cabinets, the guide for 3D LED steel structure installation, and the design of 3D video footage.



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