Views: 0 Author: Site Editor Publish Time: 2021-09-18 Origin: Site
In the Internet age, under the impact of online media & advertising, where should outdoor advertising go? Beginning in 2016, technologies such as digitalization and programmatic buying have broken into the eyes of advertisers, and their huge market potential has also LED advertisers to turn to digital media advertising. However, in recent years, the trend of outdoor advertising transformation is booming, especially with the emergence of giant naked-eye 3D LED video advertising displays. What should we do in the face of a good market environment? It makes it difficult for many companies to step forward and dare not enter the latest digital outdoor advertising (DOOH) industry.
Yes, digital social media & advertising often bombards consumers, so much so that most people simply ignore or skip digital advertising. When you scroll through social media, how often do you find yourself skipping ads? But you can't skip billboards on highways or posters in subway stations.
Don't forget Out of Home Advertising (OOH) is one of the oldest forms of marketing, but OOH advertising should also be good at using digital technology to transform outdoor media advertising into Digital Out of Home Advertising (DOOH Advertising). Digital media advertising has greatly changed the way outdoor advertising affects audiences. Today, the giant naked eye 3D LED video billboard is not just a graphic bigger than life, it can stop people from moving forward. These outdoor media advertising media have been transformed into more powerful participation channels that not only attract attention but also increase the overall customer experience because marketing messages can seamlessly pass through various digital outdoor advertising channels.
Digital Outdoor Advertising is effective because it is a real experience. Digital Outdoor Advertising can be seen everywhere. Everywhere is DOOH advertising. This is the physical contact with the ad. Many people spend a lot of time outside their homes, and they have no choice but to see advertisements such as billboards and posters while walking around. In addition, because outdoor advertising does not require extensive consumer data monitoring, it is usually one of the more accepted forms of advertising.
Glasses-free outdoor Naked-eye 3D LED video display has aroused heated discussions with its shocking visual impact and environmental appeal. In addition to the well-known Chengdu Taikoo Li, the recently opened Chengdu Tianfu International Airport T2 can also create the naked-eye 3D video effect LED screen and creatively construct a digital media space.
Outdoor advertising has always been the main content of the marketing strategies of enterprises and brands everywhere. For companies that take advantage of this marketing opportunity, these types of marketing activities continue to prove to have a higher return on investment.
In fact, another reason outdoor naked-eye 3D LED billboards are so effective is simply because they stand out and better attract consumers' attention.
Digital Outdoor LED advertising screen, as a kind of cultural landscape, is a beautiful landscape that the city displays to the outside world. While realizing commercial value, outdoor LED advertising screen also needs to take into account the value of public welfare.
As an important thrust of the development and construction of smart cities, advertising is a business card displayed by the city, which has the function of beautifying the urban space. Digital Outdoor advertising that naturally blends into the city, the shock it brings, not only can effectively increase the audience's acceptance of the advertisement, but also help increase the media reach and media value. Digital Outdoor advertising should enhance its sense of responsibility and achieve sustainable development.
Digital Outdoor advertising, as a travel media closely related to popular life scenes, has been committed to breaking traditional cognitions and seeking new development opportunities. In the form of communication, outdoor advertising is no longer limited to information release. With the brand’s main microphone function, outdoor advertising is no longer an invisible existence, but directly establishes contact with the audience through images, music, etc.; in terms of communication content, AR, glasses-free naked-eye 3D video, and other technologies provide audiences with more flexible and diverse forms of interaction to improve audiences’ acceptance of advertising; at the communication level, advertisers are also more inclined to multi-channel media promotion, and outdoor advertising is gradually integrated with online media , And outdoor advertising as the main propaganda position, together with other media to help brand communication, expand the brand voice.
Digital Outdoor advertising improves media competitiveness through technology support and integration into the urban landscape. At the same time, it can also enhance its own media competitiveness by creating its own media IP. This is also the difference between outdoor advertising and online advertising. Online advertising is just a single In the media, users receive product information through the screen, while outdoor advertising can use IP to empower the brand.
The digital transformation of outdoor advertising is already on the line and has to be published. Enterprises should adapt to the development of the times, constantly try to find new breakthroughs, diversify business development, and achieve win-win results for all parties.
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