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How does the outdoor LED display adapt to the changes in the OOH advertising market?

Views:33     Author:Site Editor     Publish Time: 2021-06-15      Origin:Site


With the continuous upgrading and innovation of LED display technology and products, the innovation of large LED screens has brought revolutionary breakthroughs to the beautification and lighting of the city to a certain extent.



OOH-LED-screen-Advertising-display

 


Such as LED Transparent Screen technology. The Transparent LED Screen is installed behind the glass curtain wall, which looks like an ordinary glass curtain wall during the day, and will show the effect when the screen is bright at night. 

Compared with traditional outdoor LED large screens, LED Transparent Screens to improve the objective performance of traditional screens such as opacity and wind resistance and many problems such as excessive weight of the screen, poor heat dissipation, redundant structure, and high power consumption, and awkward shape.  It also helps to improve the lighting of the city, and to a certain extent achieves the purpose of energy-saving and environmental protection.




 

In recent years, the LED Display technology has been continuously improved, and some LED Screens have developed from a flat screen to a 3D LED Screen with a three-dimensional display. Compared with ordinary 2D images, naked-eye 3D is more three-dimensional and lifelike. While making the audience feel immersive, the application of naked-eye 3D LED Screen technology further enhances the beautification effect of the city.



   


In addition, the development of the 5G era will realize the pattern of the interconnection of all things. The data dissemination that cannot be realized by LED displays in the past will be easily realized in the face of 5G. Fast data dissemination and clearer pictures may become the future of LED large screens. development trend. 

As a new technology, 5G will break the limitation of data transmission. A fully intelligent LED large screen may be able to use 5G to realize information sharing, disseminate more effective information to the audience within the specified time, and bring A more realistic interactive experience.

 

Innovative outdoor advertising operation model, LED Display has regained recognition

 

For a long time, Outdoor LED Display Screens have often faced high costs when used as outdoor advertising carriers. Since the construction of outdoor LED display screens is mostly based on large screens, the expensive screen manufacturing and installation costs and the high operation and maintenance costs in the later period have caused great confusion to the operation of LED outdoor advertising &  media. 

Outdoor LED advertising & media has slow growth in outdoor advertising market share, which also deviates from the development expectations of many LED display operating media. Due to poor management, some operating media withdrew from the ranks early.

 

With the acceleration of outdoor advertising digitization and programming, how outdoor LED advertising billboards can continue to innovate and sustainably develop under the new situation and survive the increasing innovation of the beautification and lighting of the urban landscape is what relevant operators need to explore for a long time. problem. 

Outdoor LED advertising needs a media format that satisfies operators, advertisers, urban planning, and regulatory authorities. This is the driving force behind the continuous R&D and innovation of the outdoor advertising equipment manufacturing industry.

 

Based on the current outdoor advertising dissemination demands of “more accurate delivery and richer experience”, scene marketing and interactive marketing have become the latest needs of outdoor media operators. For outdoor LED displays, they must have both a tall image and To meet the needs of human screen interaction, it is indeed different from the single demand of only advertising broadcast carriers in the past. 

With the improvement of infrastructure such as sensors, connected devices, and real-time data, the Internet and the Internet of Things have empowered LED displays. It will break the location restrictions of outdoor media advertising, connect in series including smart homes, wearable devices, and traditional outdoor digital billboards, and provide consumers with a more three-dimensional and all-around brand communication channel.

 

Digital applications rely heavily on technology. The technology here does not refer to a single LED display hardware, but the software of naked-eye 3D video, AR/VR, and other visual communication technologies. The blessing of naked-eye 3D video, large and small screen interaction, VR, and other technologies have enriched the communication innovation of outdoor LED media. 

For example, in 2020, the popularity of naked-eye 3D Outdoor LED Right-angle Screens will undoubtedly bring more confidence to the re-emergence of Outdoor LED Displays.

 

In the sudden outbreak of 2020 even 2021, offline consumer places such as restaurants and entertainment have pressed the pause button, and outdoor advertising as a media carrier of offline communication scenes was not spared. The first half of the year was greatly impacted. Although large industries have been affected by the epidemic, according to the latest analysis reports of authoritative organizations, advertisers' confidence in the launch of LED advertising & media will continue to increase in 2021. 


On the one hand, the naked-eye 3D video technology has produced many surprises in the collision with the outdoor 3D LED screen. The naked-eye 3D giant waves in South Korea and the Taikoo Li spacecraft in Chengdu have made outdoor LED advertisements under the haze of the epidemic become a hot topic online and offline that year. On the other hand, the spewing development of short video Tik Tok and live streaming has also injected new vitality into outdoor advertising. From form to content, new integrated gameplay has emerged.

  

Under the guidance of the huge waves of water tanks in South Korea, the so-called 3D display effect of LED folding angle displays in Chengdu Taikoo Li, Chongqing Guanyin Bridge, Guangzhou Beijing Road, etc. have sprung up like mushrooms after a rain, and they have become famous local Internet celebrities. 

Interprets the purpose of outdoor 3D LED displays. ADHAIWELL which focuses on outdoor LED display manufacturing, admits that the drainage effect of outdoor LED displays will become more prominent. The combination of LED display and naked eye 3D video content will be one of the most suitable forms of advertising & media for outdoor 3D LED display and LED Transparent Screen.

 

Last year, right-angle corner screens with naked-eye 3D displays similar to Chengdu Taikoo Li, Chongqing Guanyin Bridge, Guangzhou Beijing Road, and other forms have recognized outdoor 3D LED displays again more and more prosperous urban business districts have begun to adopt this type of 3D. The LED display shows great media drainage value.

 

As business districts and urban landmarks increasingly use LED displays to dress up, the lighting of urban landscapes has become more and more inseparable from LED displays. In the night travel economy emerging everywhere, creative displays represented by outdoor LED displays are becoming a business card for creating tourist cities everywhere.

 

Outdoor LED displays are directly transforming from the drainage effect into operating income. In the future, with the blessing of 5G, AI, AR/VR, and other technologies, outdoor LED displays will bid farewell to the positioning of a single display carrier and will play an even more irreplaceable role in the operation of outdoor media advertising.

 

In the future, Creative outdoor LED advertising such as outdoor 3D LED Display and LED Transparent Screen will be able to reach target customers who brands want to reach and whenever they want to reach them. This is all possible due to improved media measurement tools allowing brands to get in-depth insights into their consumers


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