Professional Manufacturer of Advertising Display in China

Supply One-Stop Media Solution
WE ARE ADVERTISING MANUFACTURING EXPERTS
HAIWELL (GZ) ADVERTISING INDUSTRIAL CO., LIMITED
You are here: Home / News & Blog / Industry Blog / SMD & COB & GOB LED Who will become the trend led technology?

SMD & COB & GOB LED Who will become the trend led technology?

Views: 125     Author: Site Editor     Publish Time: 2020-11-05      Origin: Site

Inquire

facebook sharing button
twitter sharing button
line sharing button
wechat sharing button
linkedin sharing button
pinterest sharing button
whatsapp sharing button
sharethis sharing button

Since the development of the LED Display Industry, a variety of production and packaging processes of Small-pitch packaging technology have appeared one after another.

From the previous DIP packaging technology to SMD packaging technology, to the emergence of COB packaging technology, and finally to the emergence of GOB technology.

 

SMD Packaging Technology


SMD Led display technology


SMD is the abbreviation of Surface Mounted Devices. LED products encapsulated by SMD (surface mount technology) encapsulate lamp cups, brackets, wafers, leads, epoxy resin, and other materials into lamp beads of different specifications. Use a high-speed placement machine to solder the lamp beads on the circuit board with high-temperature reflow soldering to make display units with different pitches.

SMD LED technology

SMD small spacing generally exposes the LED lamp beads or uses a mask. Due to the mature and stable technology, low manufacturing cost, good heat dissipation, and convenient maintenance, it also occupies a large share in the LED application market.

SMD LED display main used for outdoor fixed LED display billboard.

 

COB Packaging Technology


 COB Led display


The full name of COB packaging technology is Chips on Board, which is a technology to solve the problem of LED heat dissipation. Compared with in-line and SMD, it is characterized by saving space, simplifying packaging operations, and having efficient thermal management methods.

COB LED technology

The bare chip adheres to the interconnect substrate with conductive or non-conductive glue, and then wire bonding is performed to realize its electrical connection. If the bare chip is directly exposed to the air, it is susceptible to contamination or man-made damage, which affects or destroys the function of the chip, so the chip and the bonding wires are encapsulated with glue. People also call this type of encapsulation a soft encapsulation. It has certain advantages in terms of manufacturing efficiency, low thermal resistance, light quality, application, and cost.

SMD-VS-COB-LED-Display

COB LED display main used on indoor and small pitch with Energy efficient LED Screen Display.   

 

GOB Technology Process


 GOB Led display


As we all know, the three major packaging technologies of DIP, SMD, and COB so far are related to the LED chip-level technology, and GOB does not involve the protection of LED chips, but on the SMD display module, the SMD device It is a kind of protective technology that the PIN foot of the bracket is filled with glue.

GOB is the abbreviation of Glue on board. It is a technology to solve the problem of LED lamp protection. It uses an advanced new transparent material to package the substrate and its LED packaging unit to form effective protection. The material not only has super high transparency but also has super thermal conductivity. The small pitch of GOB can adapt to any harsh environment, realizing the characteristics of real moisture-proof, waterproof, dust-proof, anti-collision, and anti-UV.

 

Compared with traditional SMD LED Display, its characteristics are high protection, moisture-proof, waterproof, anti-collision, anti-UV, and can be used in more harsh environments to avoid large-area deadlights and drop lights.

Compared with COB, its characteristics are simpler maintenance, lower maintenance cost, larger viewing angle, horizontal viewing angle, and the vertical viewing angle can reach 180 degrees, which can solve the problem of COB's inability to mix lights, serious modularization, color separation, poor surface flatness, etc. problem.

GOB main used on Indoor LED Poster Display Digital Advertising Screen.

 

The production steps of GOB series new products are roughly divided into 3 steps:

 

1. Choose the best quality materials, lamp beads, the industry's ultra-high brush IC solutions, and high-quality LED chips.

 

2. After the product is assembled, it is aged for 72 hours before GOB potting, and the lamp is tested.

 

3. After GOB potting, aging for another 24 hours to reconfirm the product quality.

 

In the competition of small-pitch LED packaging technology, SMD packaging, COB packaging technology, and GOB technology. As for who of the three can win the competition, it depends on the advanced technology and market acceptance. Who is the final winner, let us wait and see.


Table of Content list
Connect with us

Our Workers ready to help you

Corporate Together

Let's light up the future of advertising together

Send Email

adhaiwell@adhaiwell.com

Working Time

Mon - Fri: 9 AM - 6 PM

Sat - Sun: 11 AM - 3 PM

Latest News

29 - 05
DATE
2017
Adhaiwell, a leading advertising display manufacturer in Guangzhou, China, integrates R&D, production & export. Specializes in LED billboards, LCD signage & customized one-stop solutions. As a Made-in-China Gold Member & Canton Fair exhibitor, we deliver premium quality with win-win cooperation for global clients.
Read More
26 - 01
DATE
2026
How Adhaiwell delivers complete outdoor LED screen advertising billboard solutions for the African market. We show how Adhaiwell supports customers from steel structure drawing design and ocean shipping to on-site installation guidance, system commissioning, and user training. The guide also covers safety standards, installation steps, cost considerations, and FAQs for buyers planning outdoor LED advertising projects in Africa.
Read More
02 - 01
DATE
2026
Adhaiwell’s installation of Mozambique’s first-ever Naked Eye 3D LED Billboard. By combining high-brightness IP65 hardware with custom 3D anamorphic video production, Adhaiwell provides a turnkey DOOH solution optimized for the African climate. Perfect for advertisers seeking high-engagement visual landmarks in Mozambique, South Africa, and beyond.
Read More
08 - 01
DATE
2026
Explore how Adhaiwell pioneered visual innovation in the Caribbean by installing a massive Naked Eye 3D LED screen for IDB Bank. This project showcases a turnkey "Hardware + Content" solution, integrating high-refresh-rate (3840Hz) outdoor LED technology with bespoke 3D anamorphic video production. Engineered for tropical climates, Adhaiwell’s 3D displays provide unparalleled durability and brand engagement for the financial and retail sectors across Latin America.
Read More
15 - 01
DATE
2025
Adhaiwell’s Stadium Perimeter LED Guide covers safety-first design, 3840Hz broadcast technology, and ROI strategies for sports venues. Learn how P8/P10 LED screens elevate branding and athlete safety.
Read More
25 - 01
DATE
2026
Adhaiwell’s 2026 Mupi Digital Signage is engineered for extreme climates like Dubai. Featuring a high-efficiency Aluminum enclosure, PWM-controlled DC fans, and 3000 nits ultra-high brightness, our system remains fully operational even at 60°C ambient temperatures. It’s a true "Plug-and-Play" solution with integrated 4G Cloud CMS—all you need is a foundation and power.
Read More
03 - 06
DATE
2017
Adhaiwell is a trusted China-based advertising display manufacturer offering OEM/ODM services, one-stop media solutions, and a clear cooperation process to help global buyers build their own advertising products and brands.
Read More
02 - 06
DATE
2017
Adhaiwell’s philosophy—Best Price, Best Quality, Double Win—defines our commitment as a trusted China advertising display manufacturer, delivering value-driven solutions and long-term partnerships for global buyers.
Read More
19 - 03
DATE
2025
Adhaiwell's expert guide will teach you how to launch a profitable LCD digital signage business. Explore market trends, product selection, technical insights, and partnerships with leading manufacturers like Adhaiwell. Perfect for procurement professionals!
Read More
04 - 12
DATE
2025
Uncover the best European rental LED screen suppliers for 2025. Compare top brands like ROE Visual, Barco, and Pixelscreen. Get your expert guide for concerts and events, plus cost-saving pricing insights directly from China's leading manufacturer, Adhaiwell Rental LED Company.
Read More
02 - 12
DATE
2025
Discover the top 10 LED screen manufacturers in the USA for 2025, from Daktronics' stadium giants to NanoLumens' microLED marvels. Expert picks for indoor, outdoor, and custom displays—perfect for businesses seeking reliable, high-res solutions.
Read More
02 - 01
DATE
2026
Looking for a one-stop EV Carport Solution? Learn how to customize high-efficiency Solar Carports and Membrane Canopy with China's leading manufacturer, Adhaiwell. Get precise quotes with our technical guide.
Read More
Your Outdoor Advertising Experts

EXPERTS OUTDOOR

Captivating your target audience with our innovative advertising products

Let's keep in touch

Sign up for our email marketing newsletter and regular updates on popular products and special events.

Quick Link

Showcase

Free Design
Adhaiwell Makes Buying Billboard Easy.
Consult Now
Copyright © 2008-2026 HAIWELL (GZ) ADVERTISING INDUSTRIAL CO., LTD All Rights Reserved.                                                                                Sitemap   |    Privacy Notice   |    Terms of Service