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How To Choose Commercial LCD Digital Signage VS TV Screen

Views: 0     Author: Site Editor     Publish Time: 2023-01-01      Origin: Site

Businesses around the world are investing in Digital Signage or TVs to help their customers with their Advertising Campaigns. For businesses and consumers, Digital Signage can be a great asset, allowing them to connect in more meaningful and personal ways.

Digital Signage is the best way to entice customers to buy as they walk past your business. It provides enterprises with an advertisement space that is unintrusive while being easy to see and recognizable for those who need information on a product or brand.

Almost any commercial places to find digital signage displays include:

  • Malls

  • Airports

  • Supermarkets

  • Bus stops

  • City centers

  • Sports stadiums

  • Movie theatres

  • Banks

  • Museums

You must have some knowledge before Investing in Digital Signage or TVs. Such as what is the difference between Digital Signage LCD Displays and TV Advertising Screens? How can help you make an informed decision on how to allocate your company's budget? What is the difference between a TV and Commercial LCD Digital Signage? How to choose them?

How To Choose Commercial LCD Digital Signage VS TV Screen

Commercial LCD Digital Signage VS TV Screen: What is the difference?

What are the primary differences between digital signage and TVs?

Firstly, Tv screen main uses for the home, and LCD Digital Signage main uses for commercials.

Home TVs cannot be suitable for continuous use 24 hours a day. If TVs play for a long time, the TV screen will experience problems such as image retention and fading.

The Advertising Digital Signage uses a professional commercial LCD panel such as Samsung, LG, or BOE which does not fade after long-term use, supports 24-hour uninterrupted continuous playback, and has a longer service life.

TVs are generally used in home; they are mostly suitable for horizontal screen display. But as professional Advertising Digital Signage is positioned for commercial use, can be specially customized according to customer needs, and supports horizontal or vertical screen display.

The biggest difference is that a TV includes a fully functioning system with built-in tuners, and sound systems, and requires no additional software to display content. Digital signage LCD displays require a dedicated CMS Software Program, a media player, and more hands-on support.

Most companies prefer to use Digital Signage instead of TVs screen because Digital Signage LCD Display is more:

  • Cost-effective

  • Customizable

  • Interactive

Digital Signage LCD Display VS. TV Screen: Which is best for you?

You can choose the advantage of both Digital Signage LCD Displays and TV screens. Because it is not every company has the same advertisement requirements, maybe some companies might prefer digital signage over TV ads. Other companies only require a screen to display their image or video and choosing TVs is enough for them to meet their needs.

So, the main difference between Digital Signage LCD displays and TVs screen is their functions and how the screen is able to achieve that.

Digital Signage LCD Display uses an integrated Media Player with CMS software and clouds service that at its very basic function is capable of displaying images and videos in a constant loop and at its most advanced display multiple media zones such as locked down webpages, RSS feeds, images and videos all in one display.

Now the digital TVs feature some kind of basic media player that allows for manually controlled slideshows of images and videos that are always in landscape orientation alongside unrestricted access to web browsers.

Generally, the USB interface of the TV is exposed. If the content of the TV is maliciously replaced by someone or people can the WIFI projection function of the mobile phone to cast indecent videos on the TV. The consequences will be disastrous.

There is no guarantee that you have ultimate control. In a commercial environment, this is a major risk.

Digital Signage with professional CMS systems can avoid this problem through multiple encryptions and setting authority management.

Why Commercial LCD Digital Signage is more expensive than TVs?

Maybe you have found a significant price difference between Commercial LCD Digital Signage Vs TVs of the same size. If you think the main reason for the higher price tag is due to the components, this seems a little generalist, so let's research further on this.

LCD Panel – Commercial Digital Signage LCD display uses a professional commercial and much higher-grade LCD panel, which provides some of the benefits of longer usage and better brightness, suitable for semi-outdoor applications.

The brightness of the TVs is limited, and the viewing distance is relatively short, so it is not suitable for semi-outdoor use.

Internal Components – These are designed for long-term use, but also provide key features, such as video wall processing, a built-in media player with CMS software, 4G, cloud service, and better cooling.

Frames – TVs tend to be made with a low-grade plastic chassis, and can be easily damaged during installation or over the life of the display. Commercial displays will be much more robust and better suited to public areas.

Professional Digital Signage LCD Displays generally have protective measures for public places, such as front tempered glass and aluminum frame protection, locking bars, etc., while TVs do not.

It is also worth noting that if domestic TV screens used in a commercial environment were to cause a fire, this may invalidate your business insurance so it is always essential to see where you stand in regard to warranty.

The Benefits of Digital Signage LCD Display

As Digital Signage becomes more and more prevalent, it is important to understand its advantage. Digital Signage LCD displays from Adhaiwell are easy to customize and make updates to because you simply upload your own advertising content, whenever and wherever you are. They’re compatible with JPEGs, PNGs, and MP4s. You can instantly update your LCD screens with the latest offers using free CMS software.

Attractive | Eye-Catching – With bright screens, eye-catching screens are easy to spot from long distances. Digital signage is much more attractive and easily recognizable from further away, drawing people’s attention.

Remote Update Content Regularly – You can remote control your Digital LCD Screen through CMS software through WIFI | 4G | Ethernet, allowing you to switch up your content with ease anywhere. It is easy to switch out content compared in comparison to traditional posters or other displays., you can easily update your screen with new offerings, promotions, and more at a moment’s notice.

Better use of space  – Traditional signage are only able to display a static image at a time. Now choose Digital Signage which can play many advertising contents of images and videos, meanings providing more flexibility and a better return on investment for businesses utilizing them.

Long-term financial gains – Although the initial investment is often high, digital signage displays can offer an excellent return in the long term as they provide greater flexibility and more opportunities to connect with companies' customer base.

Disadvantages of Traditional TVS AS Commercial Display

The purpose of Commercial Display is to pursue high efficiency, low-cost operation, and long-term return on investment. TV lacks the ability to manage screens remotely. Commercial Digital Signage LCD Display has a special media player with Adhaiwell Free Remote CMS Software and cloud service that allow easy access, monitoring, and troubleshooting of issues remotely.

Maybe choosing TVs can save on upfront costs, but it will eventually cost more considering the repairs and replacement costs. If you are currently using a residential television for your business and running it longer than it should be, take caution. TV warranties rarely cover 24-hour use and if the screen was to cause a fire or any damage, you may not be covered under your business insurance.

Residential TV screens are not designed to be used 24 hours a day, and if used for prolonged periods can suffer from image retention issues and color fade. Digital Signage LCD Displays use commercial-grade LCD panels, specifically designed for constant use. These displays run with little to no downtime and often include cooling fans and extra ventilation to ensure that the screens operate within their optimum temperature window.

TVs are not customizable in the same way as Digital Signage. Because a TV comes with programmed functions, it is quite difficult to get it to do anything else. That is both a good thing and a bad thing when it comes to using them as advertising displays. You will not be able to install software into the TV to let it perform alternate functions.

You might also see issues with the longevity of your TV displays. The combination of constant sound and brighter displays is not only a major power suck, but it can also decrease the amount of time your TV display can function before needing maintenance. In a similar vein, TV displays are often outside, and the weather can cause damage to the screen.

What functions is Digital Signage?

Digital Signage is a device with LCD panel and media player to play multimedia, images, or video content for advertising and informational purposes. Digital Signage can remotely manage the contents through CMS Software and Wifi, Ethernet, or 4G.

Digital displays use technologies such as LCD, LED, projection, and e-paper to display digital images, videos, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, corporate buildings, etc., to provide wayfinding, exhibitions, marketing, and outdoor advertising.

They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment, and merchandising to targeted audiences.

The many different uses of Digital Signage allow a business to accomplish a variety of goals, which provides complete and optimum services to achieve a user’s goals.  Listed are some of the most common applications include:

Public Information

News, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler information.

Internal Information

Corporate messages, such as health & safety items, news and so forth.

Product Information

Pricing, photos, raw materials or ingredients, suggested applications and other product information - especially useful in food marketing where signage may include nutritional facts or suggested uses or recipes.

Information to enhance the customer service experience

Interpretive signage in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.

Advertising and Promotion

Promoting products or services, may be related to the location of the sign or using the screen's audience reach for general advertising.

Brand Building

In-store digital sign to promote the brand and build a brand identity.

Influencing customer behavior

Navigation, directing customers to different areas, increasing the "dwell time" on the store premises and a wide range of other uses in service of such influence.

Influencing product or brand decision-making

Signage at the point of sale designed to influence choice e.g. Signage to help shoppers to choose dresses inside a fashion store or devices that on a computerized shopping trolley helping the customer locate products, check prices, access product information and manage shopping lists.

Enhancing customer experience

Applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.


With interactive screens (in the floor, for example, as with "informational footsteps" found in some tourist attractions, museums and the like) or with other means of "dynamic wayfinding".


Small, interactive screens on walls or desks that allow employees to reserve the space for a limited time and integrate with a room and resource scheduling platform.

Commercial LCD Digital Signage VS TV Screen: How to choose?

If only based on the price factor, the short answer is TVs, but ultimately it is not recommended as that approach can be more costly in the long run. TVs have limited functionality compared to typical kiosk displays or dedicated signage displays.

The key reason for choosing a digital signage system is to communicate information, so it makes sense to ensure that the investment made in this technology is being delivered clearly, and at all times.

Commercial displays are more likely to be easier to read due to higher brightness, last longer and perform better, provide different options for content types, and can be quickly swapped out should there be any technical issues.

Adhaiwell’s Digital Signage is equipped with Android Smart System and Free Digital Signage CMS Software which can realize remote maintenance and remote content update anywhere. If choose Adhaiwell's digital signage you will save a lot of manpower in the future.

If choosing TV screens require specialists to go to the field to operate them. Due to a large number of sites and the scattered distribution areas, the on-site operation is very time-consuming and laborious.

Digital Signage LCD Displays are everywhere. Most companies should consider the benefits of Commercial LCD Screen Digital Signage in order to find out how it can help them better succeed and differentiate themselves in their various advertising markets and campaign.

So, what seemed like a good commercial decision to buy a cheaper consumer TV screen, can work out more expensive in the longer term.

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