Manufacturer of Advertising Display

Supply One-Stop Media Solution
WE ARE ADVERTISING MANUFACTURING EXPERTS
HAIWELL (GZ) ADVERTISING INDUSTRIAL CO., LIMITED
You are here: Home / News & Blog / Industry Blog / 5 Reasons for Top Brands to Consider Outdoor LED Advertising in 2022

5 Reasons for Top Brands to Consider Outdoor LED Advertising in 2022

Views: 0     Author: Site Editor     Publish Time: 2022-03-01      Origin: Site

The tug-of-war of the COVID-19 epidemic has driven continuous changes in outdoor advertising, coupled with the return of advertisers’ demands, Out of Home Advertising has also continued to innovate and make breakthroughs in form, technology, and content. 2022 has arrived, and outdoor advertising continues to accelerate its pace, leading brands to achieve inclusive and win-win results.


In the past 2022 Beijing Winter Olympics, looking back at the opening ceremony to the closing ceremony, the power of technological innovation once again shocked the world, especially with the support of LED screens, cloud computing, artificial intelligence, naked-eye 3D technologies, and Naked eye 3D LED Screen Display, the grandeur of the Winter Olympics Magnificent, romantic and ethereal are perfectly presented. In addition, these technologies have also been continuously applied to large outdoor advertising LED screens, and the role of outdoor large LED screens in brand communication has gradually been enlarged.


Beijing Winter Olympics LED screen


According to the global advertising industry forecast report, "Outdoor advertising will grow by 17.1% in 2021 and is expected to grow by 14.9% in 2022. It is expected to return to mid-single-digit growth in the next few years." It can be seen that in 2022, Outdoor LED Advertising especially the Outdoor Naked eye 3D LED Advertising will also become an important part of brand marketing.


As audiences get tired of online advertising, the frequency of one-click advertising skipping increases, and the effect of online advertising is diluted. Outdoor LED advertising rooted in life scenarios is being recognized by brand owners. Starting from spring marketing in 2022, Outdoor LED Advertising will continue to explode with more communication potential and become the preferred media for brand marketing.


L Shape Large 3D LED Screen


1. Large-area LED screen advantage locks in brand competitiveness


New technologies such as artificial intelligence, digitalization, and Naked eye 3D video have endowed Internet advertising with more plasticity, and to a certain extent dominate the direction of brand advertising. Outdoor media, such as L shape LED displays, super malls, CBD Business Plaza, etc., have a large area attribute of right angle LED screen display which plays naked eye 3D video well, they have more information-carrying capacity and wider dissemination power. It can also directly grab attention and influence the audience's impression of the brand by virtue of its affinity and eye-catching advertising selling points.


Large-area naked eye LED screen


2. Naked eye 3D Video add energy to the brand


In the wave of digital technology and naked eye 3D video development, outdoor media delivery has already changed from static and single to dynamic and diverse. In outdoor streets and squares with a wide field of vision, the outdoor advertising of dynamic pictures and naked 3D video adds vitality to the brand.

Compared with static advertisements, dynamic images and naked 3D video advertisements have a sense of movement and are more attractive. In particular, the naked eye 3D LED digital outdoor large screen, with its high-definition and high-quality visual display technology, can present rich colors and dynamic pictures, instantly attract the audience's attention, and increase the audience's favorability for brand advertising.



3. "Location is King" Scene Landmark Large LED Screen Drives Audience's eyes


Outdoor media was born in the scene. With its breakthrough scene and space value, it is driving the audience's eyes and reaching consumers directly. Landmark outdoor LED screen advertisements in prime locations in the city run through the audience's life, study and work scenes, with fixed scene traffic, and can reach users in all directions. In addition, with the blessing of digital technology, the display forms of landmark LED screens are gradually diversified, which can allow consumers to have an immersive interactive experience and improve the effectiveness of advertising.


flat 2D naked eye LED screen


4. Programmatic digital OOH is the direction of OOH Advertising


Programmatic DOOH buying relies on digital trading platforms to collect our target audience data to automate and precise advertising processes. This new operation mode can obtain data from multiple scenarios of outdoor advertising, and realize data connectivity, increasing the efficiency and quality of advertising.

The “new” prosperity of outdoor media driven by digital transformation has already begun. Data monitoring and programmatic buying of outdoor media have already become the media development direction in the digital economy era. Help brands create more new opportunities.


Outdoor 3D LED Advertising Display


5. Online and offline integrated communication to enhance brand awareness


The intelligent attributes of online Internet media determine its diversity in communication forms. From community media communication to short video media communication, Internet media can almost fulfill various communication needs of brands. As offline outdoor media moves towards the stage of digitalization and programming, the integrated communication of online and offline media releases the communication value of two-way brand communication gradually increasing.


On the one hand, online media has obvious advantages in terms of traffic aggregation, while offline outdoor LED advertising can cover more core circles and focus attention on specific spaces and scenes. The combination of the two can focus on detonating brands and shaping brand mentality. and enhance brand tonality. On the other hand, when the brand enters the growth stage of rapid growth, it is necessary to tap more core groups and build brand power. At this time, an online multi-matrix media marketing layout is needed to tap potential groups, and at the same time, offline media can also occupy new consumer minds. Improve brand power, so as to expand the brand user group and achieve online and offline breakthroughs.


Outdoor Naked Eye 3D Large LED Screen

Conclusion:

In an era of coexistence of challenges and opportunities, outdoor LED advertising will continue to follow market changes and consumer trends, and continue to create more value for brands.


Latest News

29 - 05
DATE
2017
Captivating your target audience with our innovative advertising products .Manufacturer of Advertising Display.Supply One-Stop Media Solution.Your Outdoor Advertising Experts.Your Best Partner in China. Adhaiwell is Gold Member of Made-in-China and Canton Fair. Adhaiwell is your trusted partner in China.
Read More
09 - 10
DATE
2021
LED display screen pixel pitch and resolution can play a significant role in determining image quality and resolution. Adhaiwell guide you how to Choose the Suitable Pixel Pitch for LED Screens Display.
Read More
22 - 07
DATE
2022
Adhaiwell has collected various Global famous naked-eye 3D advertising creative cases, which can bring some inspiration to 3D designers and make the naked eye 3D Ads videos effect more attractive.
Read More
20 - 07
DATE
2022
Naked eye 3D LED Animation effect uses digital technology and naked-eye 3D imaging and video to achieve a 3D effect on the especially LED Screen Display. Through attract the eyes of passersby or audiences to get the traffic for future brand marketing.
Read More
06 - 03
DATE
2021
Adhaiwell will uncover the mystery of the 3D LED advertising display for you and tell you what is really 3D LED Display. Find top best quality of Outdoor 3D LED Screen in China supplier.
Read More
22 - 07
DATE
2018
Adhaiwell Digital Signage Mobile Phone Charging Station LCD Kiosk is an innovative Commercial solution for charging your guests devices while they are at Coffee, Bar, KTV, Hotel, station or airport application program.
Read More
10 - 07
DATE
2018
Mobile Phone Charging Station Digital LCD Signage is a multi-function advertising display mobile phone charging station that is based on mobile phone charging as a core function, audio and video advertising system, and compatible with light box advertising. According to the above functions, there wi
Read More
25 - 03
DATE
2022
The Ukrainian war has attracted worldwide attention, and the demand for peace has quickly become a hot spot. Immediately afterwards, various prayers, blessings, declarations, calls, etc. on TV, the Internet, and especially social media spread out, and it seems to be huge! However, the detailed inven
Read More
17 - 03
DATE
2021
Outdoor Digital Signage has its own unique set of challenges. It gradually replaces mupi light box advertising. Outdoor Digital Signage is especially suitable for shopping malls, commercial streets, subway stations, bus platforms, government enterprises, schools, high-end communities, and parks attractions, etc.
Read More
16 - 03
DATE
2022
The high-quality outdoor naked eye 3D LED screen produced in strict compliance with high-quality standards and powered by Novastar control system was installed for our long-standing client in Mozambique, Africa
Read More
01 - 03
DATE
2022
The tug-of-war of the COVID-19 epidemic has driven continuous changes in outdoor advertising, coupled with the return of advertisers’ demands, Out of Home Advertising has also continued to innovate and make breakthroughs in form, technology, and content. 2022 has arrived, and outdoor advertising con
Read More
04 - 02
DATE
2022
Uncover the "magic" performance at the opening ceremony of the Winter Olympics On the evening of February 4, 2022. Opening Ceremony of 2022 Beijing Winter Olympics Features 3D LED Screens
Read More
Your Outdoor Advertising Experts

EXPERTS OUTDOOR

Captivating your target audience with our innovative advertising products

Newsletter

Receive regular updates on popular products and special events.

Quick Link

Showcase

Contact Us

HeadquartersGuangzhou, China
Factory (LED):  Baoan, Shenzhen
 +8613926189820 / +8615302206052
 adhaiwell@adhaiwell.com
Free Design
Adhaiwell Makes Buying Billboard Easy.
Consult Now
Copyright © 2008-2021 HAIWELL (GZ) ADVERTISING INDUSTRIAL CO., LTD All Rights Reserved.                                                                                Sitemap   |    Privacy Notice   |    Terms of Service