New trends in OOH media & advertising scenes are mainly naked-eye 3D video LED display, touching LCD display digital signage, Holographic video transparent LED display, digital smart bus shelter, etc.

Digital Signage can be used in public spaces, hotels, restaurants, retail stores, transportation systems, museums, stadiums, and corporate buildings, etc., to supply way finding, exhibitions, marketing, and outdoor advertising. Also, the digital display is applied to the advertising of text, animated, image or video messages for digital marketing, information, entertainment and merchandising to targeted audiences.

Digital LCD Signage is the latest electronic signage with LCD screen and LED backlighting. Digital Signage LCD Displays can display digital images, videos, web pages, weather data, restaurant menus, or text for marketing advertising. Digital LCD Signage can be found in public spaces, transportation systems, museums, stadiums.

Digital Signage is a new media concept, refers to the large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other people gathered in public places, by big-screen terminal display device, information publishing business, financial and entertainment multimedia professional a/v system. Its aimed at a specific physical location, specific time periods to specific groups of people playing characteristics of ad information, gives the advertising effect. In other countries, it was also par with paper media, radio, television and the Internet, called the "fifth media"

Digital LCD Signage is also called Electronic Signage. Digital Signage Displays use monitors such as LCD screen panels to display digital images, videos, web pages, weather data, restaurant menus, or marketing advertising.