Manufacturer of Advertising Display

Supply One-Stop Media Solution
You are here: Home / News & Blog / Industry Blog / 20 Brilliant Outdoor Billboard Advertising Attract Your Audience

20 Brilliant Outdoor Billboard Advertising Attract Your Audience

Views: 571     Author: Laura Busche     Publish Time: 2018-04-08      Origin: Site

With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last.

Don't worry: billboards are going nowhere. They are alive, well and getting increasingly creative.

Here’s a scenario: you’re cruising on the highway, pretending to be focused on your driving, blasting some nostalgic hits as loud as it gets. It’s going to take some serious interruption to steal your attention. All of a sudden there it is: an irresistible, overwhelmingly cheesy pizza the size of your car. You *suddenly* remember that you are starving. (Are you really?). Next up you’re looking for an exit number, address, website, coordinates…something! You really do need to get your hands on that pizza. Ladies and gentlemen, that’s the magnetic power of a brilliant billboard ad.

Unlike other forms of advertising, billboard ads are competing against truly extreme distractors: speeds by the order of dozens of miles per hour, open (and potentially dangerous) roads, distances that make them illegible, just to name a few. To defeat these challenges, designers have come up with all sorts of rules of thumb and best practices that often result in similar, uninteresting approaches. Truly remarkable unique ads are a somewhat rare find. They masterfully combine legibility, memorability, an eye-catching power.

01. “Lightbulb” by Abbott Mead Vickers BBDO for The Economist

01 lightbulg billboard.jpg

Takeaway: The best advertising techniques actively involve their audiences. In this case, bypassers are an essential part of the message.

02. “Bite” by Ogilvy & Mather Jakarta for Formula Toothcare

02 strong teech billboard.jpg

Takeaway: To reinforce a claim (like “builds strong teeth”), rethink the format and make it part of the message.

03. “Nose Hair Trimmer” by Saatchi & Saatchi Indonesia for Panasonic

04 nose hair trimmer billboard.jpg

Takeaway: Go beyond the format’s dimensions and let quotidian elements (like electric poles and wires in this case) interact with the ad.

04. “Change” by Leo Burnett for Koleston Naturals

06 creatively advertising billboard.jpg

Takeaway: Using negative space creatively can help you break through the advertising clutter.

05. “Chalkboard Menu” by DDB Warsaw for McDonald’s

07 chalkboard menu billboard.jpg

Takeaway: In an industry where ultra modern and eye-catching typography reigns, grab your audience’s attention by going retro with hand lettered elements.

06. “Penny Billboard” for Chevrolet Aveo

12 Penny billboard.jpg

Takeaway: Let users interact with your ad in meaningful ways. While freebies (or free money) won’t always be possible, there are many creative ways to involve your audience.

07. “Giant Chocolate Billboard” for Cadbury


13 Giant Chocolate billboard.jpg

Takeaway: Don’t be afraid to escape pixel-perfection. Rather than displaying an immaculate image of the product (like a sealed chocolate bar), play with the idea of showing the product in use. Even if that means tearing your packaging apart, as in this case.

08. “Look at Me” by WCRS for Women’s Aid


17 look at me billboard.jpg

Takeaway: Interactive ads are taking over. This example shows that involving your audience with a digital ad can be a powerful strategy to reinforce a message.

09. “Oreo Eclipse” for Oreo

20 Oreo Eclipse billboard.jpg

Takeaway: Let your brand’s advertising interact with current events. If an eclipse is garnering some major public attention, join the buzz and give your audience something else to talk about. This is true for natural phenomena as well as city-wide activities, holidays and other major events

10. “Probably The Best” by Fold7 and Mission Media for Carlsberg

24 probably mission media billboard.jpg

Takeaway: Don’t feel the need to fill up every single pixel in your design. Instead, leave some white space and set the stage to feature a strong design concept, front and center.

11. “Magic Mop” by Ig2 for The Quebec City Magic Festival

26 Magic Mop billboard.jpg

Takeaway: If you’re selling magic, bring some of it to your advertising. When it comes down to eye-catching techniques, it doesn’t get any better than visual illusions

12. “Story of the Open” by DDB New York for the U.S. Open

28 Story of the Open billboard.png

Takeaway: When your advertising becomes a living storytelling device, you can expect the audience to look forward to checking it out again. And that’s already more than we can say of 99.9% of billboard ads.

13. “Bic Razor” by TBWA UK for Bic

31 Bic Razor billboard.jpg

Takeaway: Explore ways in which the product can interact with the environment to portray it’s key value proposition. Go a step further and think figuratively: while we would never use a razor to cut grass, this brand definitely made a point that this one is as sharp as they get– and that’s a need we can connect with.

14. “Trust In Your Hands” by Y&R Chicago for Craftsman

34 Trust in your hands billboard.jpg

Takeaway: While everyone else focuses on the actual art board (30% of the space, at most), think about ways to take advantage of the full structure holding your advertising. Get creative and find the relevant approvals to get more bang for your buck.

15. “You Made It” by Tony Godzik for The Detroiter Travel Center

35 you made it billboard.jpg

Takeaway: Strong design concepts can also be simple. Transforming a formal symbol like the bathroom graphic to reflect more genuine human needs (like, “I need to pee NOW”) can be both eye-catching and hilarious.

16. “Cleans Pores, Fights Pimples” by Mike Sicam for Pond’s

36 Cleans Pores billboard.jpg

Takeaway: Sometimes the best way to activate a need (“I need a facial scrub”) is to use some empathy and let viewers identify themselves in your design. Case in point: raise your hand if you’ve ever wanted to cover up your entire face because of a pimple. 

17. “Get Back To Normal” by JWT Toronto for Tylenol

37 Get Back billboard.jpg

Takeaway: Hyperbole is a dangerously useful term for designers. Used incorrectly, it can strike as annoying and over the top. Used properly, it’s the door to persuasion heaven. Play with a little exaggeration and see where it takes you.

18. “The Slide” by Walz Tetrick for The Kansas City Royals

41 The Slide billboard.jpg

Takeaway: Find the core value that you are trying to communicate and ask yourself: how can I show this without saying it?

19. “Reveal Candice’s Secret” by Viktor Angwald for Victoria’s Secret

46 Reveal Candices secret billboard.jpg

Takeaway: The radical feminist that I am, I thought I couldn’t find one valuable takeaway in this otherwise highly objectifying ad. I did, however, spot something worth replicating: the curiosity gap. Offer a piece of missing information and watch people interact with your ad in novel ways.

20. “Strong Tape” by Euro RSCG for Penline Stationery

48 Strong Tape billboard.jpg

Takeaway: What if the product you are advertising could actually have a utilitarian function for the ad? Tape, paint, paper, metal, frames, inks. Consider how the ad could become a living sample of your quality.

Related News & Blog

content is empty!

Latest News

29 - 05
Captivating your target audience with our innovative advertising products .Manufacturer of Advertising Display.Supply One-Stop Media Solution.Your Outdoor Advertising Experts.Your Best Partner in China. Adhaiwell is Gold Member of Made-in-China and Canton Fair. Adhaiwell is your trusted partner in China.
Read More
08 - 03
Adhaiwell would love to discuss this collaboration further with Elevator Manufacturers and explore the possibilities of integrating our Elevator LCD Digital Advertising display with your elevators. We believe that our partnership can bring great benefits to both our companies.
Read More
13 - 09
Adhaiwell is an expert in the design and manufacture of various forms of outdoor 3D LED displays screen located in China. Adhaiwell can help you to make both hardware of 3D LED Screen and software of 3D animation video for 3D LED Display together.
Read More
26 - 04
Are you contemplating investing in outdoor LED billboards? These digital displays are increasingly favored for their high-impact visuals and ability to reach a vast audience. With the potential for substantial returns on investment (ROI), it is no wonder that this type of investment has gained popul
Read More
14 - 03
Everything You Need to Know to Choose the Best LED Screen for Your Business. From choosing the right size and resolution to understanding the different types of LED screens available, Adhaiwell gives you tips and Tricks for Making the Right Choice.
Read More
15 - 01
We Can Create Customized Outdoor Billboard Fabrications. OOH Experts | Adhaiwell. The cost of billboard advertising depends on format, circulation, demographics, and impressions. 
Read More
01 - 03
Smart street light poles LED screen signage is an infrastructure that includes functional modules such as 5G base stations, new energy vehicle charging piles, WIFI coverage, smart lighting, video surveillance, LED information interaction, and environmental monitoring.
Read More
13 - 02
LED Display Screen Intelligent Power Distribution Cabinet is an electrical device that is used to distribute power in a safe and efficient manner. It provides control, and protection functions, enabling users to customize the operation and performance of the cabinet.
Read More
20 - 12
Adhaiwell is your best lead digital billboard structure manufacturer also can supply free design for your own creative and customization led digital billboard structure.
Read More
05 - 02
It is important to Choose a Good-Quality LED Screen. If the outdoor LED screen is not enough bright, the contents of the image and video will not be visible to people in daylight, especially in areas where the sun shines very brightly.. Adhaiwell guide you How to Choose Suitable Brightness for LED Screen Display.
Read More
10 - 04
Digital Signage Is Going to Change Your Business Strategies. Benefits of Digital Signage That May Change Your Perspective. Buy the best ADVERTISING LCD DISPLAYER from China supplier. This guide is for anyone who is interested in getting started with digital signage. It covers everything you need to
Read More
02 - 11
Highway Advertising Billboards have always been a very safe investment. Digital LED technology is taking it to a new level of profitability! Digital Billboards allow you to go from a single ad to multiple ads on a single billboard. Outstanding ROI as the revenue on a Digital LED Billboard is approxi
Read More
Your Outdoor Advertising Experts


Captivating your target audience with our innovative advertising products

Let's keep in touch

Sign up for our email marketing newsletter and regular updates on popular products and special events.

Quick Link


Free Design
Adhaiwell Makes Buying Billboard Easy.
Consult Now
Copyright © 2008-2023 HAIWELL (GZ) ADVERTISING INDUSTRIAL CO., LTD All Rights Reserved.                                                                                Sitemap   |    Privacy Notice   |    Terms of Service