The competition between LCD and LED display technologies is driving the growth of the "indoor & outdoor" digital signage market

Digital Signage is a new media concept, refers to the large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other people gathered in public places, by big-screen terminal display device, information publishing business, financial and entertainment multimedia professional a/v system. Its aimed at a specific physical location, specific time periods to specific groups of people playing characteristics of ad information, gives the advertising effect. In other countries, it was also par with paper media, radio, television and the Internet, called the "fifth media"

Digital LCD Signage is also called Electronic Signage. Digital Signage Displays use monitors such as LCD screen panels to display digital images, videos, web pages, weather data, restaurant menus, or marketing advertising.