Publish Time: 2022-12-11 Origin: Site
As we all know, Outdoor Advertising is one of many ancient forms of advertising. There is no doubt that the traditional outdoor advertising model is facing severe challenges. However, some experts believe that in the future, outdoor advertising will usher in another round of peaks, because consumers are tired of facing the constant bombardment of advertising information on their mobile phones.
With the rise of the metaverse concept and the development of Naked-eye 3D LED Screen Display technology, the trend of the digital market will also affect the Outdoor Advertising Industry. When consumers are used to watching 4K high-definition quality advertisements, their needs can only be met through digital advertising equipment.
Therefore, the development of digital technology will promote outdoor advertising, because 4K high-definition picture quality brings high resolution and high brightness. This gorgeous visual perception will attract consumers' attention for a long time in the future.
Consumer feedback will help the brand a good reference template and make more customized pushes based on this to further improve user experience.
Many 3D LED campaign has shown that when consumers enter the range of 3D outdoor billboards, interactions are instant connections with customers’ mobile immediately when they come in the range of advertising billboards. QR code is also becoming commonplace because QR code enables advertisements to jump inside the customer’s phone. QR codes are becoming more commonplace as they allow advertisements to "jump" to consumers' phones.
The UK's first outdoor interactive Naked eye 3D outdoor LED advertising, creating a new way of 3D LED Video advertising!
UK Subway recently launched the first interactive naked eye 3D LED video advertisement campaign, which directly interacts with passers-by through QR codes, allowing passers-by to virtually build their dream Sub on the 3D curve LED screen, creating a new way to play 3D advertisements campaign.
The 3D LED Video Advertising Campain was represented by Above+Beyond at Westfield Stratford, a UK shopping center. Passers-by are invited to scan a QR code on the 3D LED Display billboard and enter the Subway production process through an app.
People can choose different ingredients to make their ideal sandwiches according to their preferences. The selection operation on the mobile phone is linked to the 3D LED billboard, and the selection of each material will be presented in the form of 3D animation on the big 3D LED Screen.
After the production process on the mobile phone is completed, Subway's clerk will deliver a real Subway to the participants.
Dom Goldman, the chief creative officer at Above + Beyond, said in a statement: “It’s always exciting to embrace new technology and pioneer ways to engage with audiences. We’ve seen many great 3D LED billboards, but creating a fully interactive 3D LED Screen and embedding it, this is the first time."
Through this phenomenon, we can know that how to build a full 3D image, 3D Video, 3D Scenes, and content around the brand is very important. It is a good strategic model to pose a problem and give a solution. In the end, the brand still needs to provide relevant products according to the purchase needs of consumers as a problem solver.
Nowadays, more and more brands are highly aware of the importance of unconventional story creativity, which will make advertising highly engaging and topical, and resonate with consumers. Only when consumers are moved by the authenticity and fun of the story and feel the full sincerity of the brand, will they unswervingly believe in the story and transfer this enthusiasm and trust to the brand.
Recently, Meta released giant 3D Ads Video on one of London, UK's most famous Naked-eye 3D LED billboards.
Now, Meta Reality Labs has "taken over" Piccadilly in the heart of London's West End to promote Meta Quest 2.
The ad, part of Meta's "Extraordinary Wishes" campaign, features an astronaut reaching out and leaping out of the screen.
Advertising on the billboard costs more than $6 million a year and is estimated to bring about 72 million traffic a year, according to the business news website Quartz.
Chelsey Susan Kantor of Meta Quest said: "Through this campaign, we hope to capture the joyful moments of big, extraordinary wish-fulfillment based on Quest 2."
She added: "Whether it's becoming an astronaut, taking to the skies as a superhero, or even spending an afternoon on the International Space Station - all of these aspirations can be fulfilled in virtual reality."
Separately, Meta has poured $36 billion into Reality Labs since 2019, according to an insider's analysis of Meta's financial documents.
In order to develop this AR advertisement, Reality Labs, which owns metaverse, AR, and VR departments, specially hired the creative company, Buck. Nottingham advertises Quest 2.
It is reported that the UK Quest 2 ad will run until the end of this year, and at the same time, the ad will also be launched across the United States.
These outdoor Naked eye 3D Videos can assist outdoor 3D LED billboards to firmly lock target customer groups and form interactions. Ultimately, augmented reality and virtual reality will make out-of-home advertising campaigns purer and more compelling.
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