Publish Time: 2021-01-09 Origin: Site
At the end of 2020, Twitter started articles on outdoor billboards, responding to this extremely unusual year with humorous and funny user real tweets.
The brander of Twitter selected 24 tweets from nearly 6 million real user tweets related to “2020”. They were made into 49 outdoor advertising billboards, which were successively set up in public spaces in cities including New York, Los Angeles, Philadelphia, San Francisco, and Oakland.
Social media attracts the largest audience, while traditional media audiences are usually more targeted.
Social media is widely used (it can be changed after publishing), while traditional media is fixed after publishing.
Social media is instant, while traditional media may be delayed due to the timing of news releases.
Social media is a two-way conversation, but traditional media is a one-way conversation.
Social media usually has unreliable demographic data, but traditional media is more accurate.
A Twitter spokesperson said the brand ideated the campaign internally and opted to highlight tweets from a mix of people that offered a variety of comedic takes on 2020, showing the ways people brought joy to the platform during a challenging year.
The campaign will spotlight 24 tweets in 49 OOH placements through Dec. 28, while outdoor advertising billboards, newsstands, LED Digital Advertising Dillboards Display, and Bus Shelter placements will run through Dec. 31.
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